Roxanne Lucchesi
Professor Emerita of Communication and Journalism
Biography
Roxanne Lucchesi is a professor of advertising in the School of Communication and Journalism.
Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South à£à£Ö±²¥Ðã meetings and student days, our student Ad Club and through experiential projects in the classroom. She was awarded the SDAF’s Silver Medal à£à£Ö±²¥Ðã for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF’s National Student Advertising Competition (NSAC) during her tenure at South à£à£Ö±²¥Ðã State University.
Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.
Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South à£à£Ö±²¥Ðã meetings and student days, our student Ad Club and through experiential projects in the classroom. She was awarded the SDAF’s Silver Medal à£à£Ö±²¥Ðã for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF’s National Student Advertising Competition (NSAC) during her tenure at South à£à£Ö±²¥Ðã State University.
Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.
Education
- B.A. in journalism/advertising specialization | South à£à£Ö±²¥Ðã State University
- M.S. in advertising | University of Illinois Urbana-Champaign
Academic and Professional Experience
Academic Responsibilities
- Advertising Principles (ADV 370)
- Digital Promotions (ADV 314)
- IMC Campaigns (ADV/PUBR 442)
- Research and Planning (ADV/PUBR 472)
Committees and Professional Memberships
- College of Arts, Humanities and Social Sciences Faculty Council
- School of Communication and Journalism Diversity, Equity and Inclusion Committee
- Ad Club Advisor
Research and Scholarly Work
Areas of Research
- Health communication research
- Message development related to tobacco cessation
- Effectiveness of media campaigns related to tobacco cessation
à£à£Ö±²¥Ðãs and Honors
- Silver Medal à£à£Ö±²¥Ðã, South à£à£Ö±²¥Ðã Advertising Federation (AAF-SD)
- 2020, Outstanding Research in Social Sciences, South à£à£Ö±²¥Ðã State University College of Arts, Humanities and Social Sciences
- 2019, Joyce M. Lampson à£à£Ö±²¥Ðã for Excellence in Faculty Citizenship, School of Communication and Journalism
Associated Areas
