Roxanne Lucchesi

Roxanne Lucchesi

Professor Emerita of Communication and Journalism

Biography

Roxanne Lucchesi is a professor of advertising in the School of Communication and Journalism. Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South à£à£Ö±²¥Ðã meetings and student days, our student Ad Club and through experiential projects in the classroom. She was awarded the SDAF’s Silver Medal à£à£Ö±²¥Ðã for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF’s National Student Advertising Competition (NSAC) during her tenure at South à£à£Ö±²¥Ðã State University. Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.

Education

  • B.A. in journalism/advertising specialization | South à£à£Ö±²¥Ðã State University
  • M.S. in advertising | University of Illinois Urbana-Champaign

Research and Scholarly Work

Areas of Research
  • Health communication research
  • Message development related to tobacco cessation
  • Effectiveness of media campaigns related to tobacco cessation
à£à£Ö±²¥Ðãs and Honors
  • Silver Medal à£à£Ö±²¥Ðã, South à£à£Ö±²¥Ðã Advertising Federation (AAF-SD)
  • 2020, Outstanding Research in Social Sciences, South à£à£Ö±²¥Ðã State University College of Arts, Humanities and Social Sciences
  • 2019, Joyce M. Lampson à£à£Ö±²¥Ðã for Excellence in Faculty Citizenship, School of Communication and Journalism
Mailing Address:
Pugsley Cont Ed Center 115
School Of Communication & Journalism-Box 2218
University Station
Brookings, SD 57007
Office Location:
Pugsley Center
Room 115